Saturday, November 20, 2010

Does Beyonce’s new perfume commercial go too far?

The spot recently aired on British TV, but has since been restricted to airings after 7:30 p.m. in the wake of complaints about its sexual imagery. (It reportedly drew 14 objections, which doesn’t sound like a whole lot to Speakeasy. It’s also unclear how many of those complaints were from disgruntled former members of Destiny’s Child.) In the commercial, for “Heat” fragrance, a glistening Beyonce who looks like she may need antiperspirant more than perfume wears a red dress with a plunging neckline, sings a sultry version of “Fever” and raises the temperature of everything she touches. In other words, it pretty much looks like every video Beyonce has ever made.

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